Juventus Turin does not shy away from innovation. The club has issued its own fan token, JUV. Fans can use the tokens to have their say at the Italian record champion - in a small way, at least.
Sports tokens: How fans can invest and have a say in football or racing
Fan bonds in football appear to offer very good interest rates of up to 6.5 percent. But they carry considerable risk for investors. Fan tokens, on the other hand, which more and more clubs and Formula 1 Teams offer, are a mixture of crypto value and share. Clubs and teams not only earn money with them, but can also bind fans more closely to the club. When a fan buys such tokens, he is not just an investor. He can use an app to help decide how the team bus should be designed, what color the rearview mirror of the Formula 1 car should be or what the captain’s armband should look like. And they can talk or chat with the protagonists via video.
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